Director-led · vertical-native · now developing shows
VERT is a director-led, vertical-native studio for where content is going. We're the home for directors, writers and creators who don't hide their vertical work. They lead with it. Ads don't create fans. Stories, characters and formats do.
Our founders have made work for
Project-based campaigns with a start and an end. Social-first directors, cast to the brief.
Most brands start with a campaign and grow into a series. We take them on that journey.
We cast every brief from the bench: comedy, sport, music, fashion, real people. Then we build it for the feed first, with the craft of a broadcast shoot.
Work from directors on our bench.
Serialized vertical originals, built to run. Some we own outright, some are made with a brand inside the story. Each has a repeatable episode anatomy, made to be watched, shared and sponsored. Full treatments available under NDA.
Teenagers inside elite LA youth culture, from Calabasas to Hidden Hills. Observed reality, improvised scenes and emotional truth, shot for the phone, because that's where intimacy happens now.
A vertical-native real estate series that follows the agents, the buyers and the deal.
Treatment available under NDA.
Treatment available under NDA.
A doc-style vertical series Hope produced at Adolescent Content: one person, one minute, one real story. It's the format thinking we bring to VERT: tight, human and made to binge.
Every project, branded or series, starts with the people we're trying to reach. Platform data tells you what happened. Talking to people tells you why.
We find the creator who fits the brand and the brief, then run the whole process so the brand gets the creator's voice with a production's reliability.
Talent search across platforms, matched to the audience and the idea.
A curated shortlist with budgets, ready for the brand to choose.
Creative brief and onboarding, so the creator knows the world.
Rates, usage and contracts negotiated in-house.
On set and in post, we manage every deliverable to final.
Before VERT, Hope co-founded and led Adolescent Content for over a decade. These are campaigns she and her team produced there. They're the experience VERT is built on.
We made Meta's owned channels feel personal instead of corporate, with a steady drumbeat of social-first content.
A 360 campaign as Tinder's social agency of record, anchored by a Megan Thee Stallion partnership.
12M+ TikTok views · 78% social following growth · 4.2M+ cross-platform reach
Grew a new beauty brand from launch to the top of the shelf.
500K+ shares and the #1 new beauty line at Target.
Studio portrait interviews with the people behind the stores, cut with b-roll from their world.
Produced by Hope Farley and team at Adolescent Content.
Directors who live vertical, across comedy, music video, documentary, fashion and episodic. Always growing.
Co-founder and CEO Hope Farley has spent 25+ years in the entertainment business, starting at Radical Media in LA. In 2013 she co-founded Adolescent Content and led it for over a decade as a social-first agency and production company, building the teams, production systems and creator networks behind campaigns for the world's biggest brands.
Co-founder and Chief Creative Officer Chastity Dotson leads VERT's writing and show development. She has spent more than 20 years on every side of the story: as talent in front of the camera, as a writer in the room, and as a founder. She built 300 for 300, a nonprofit that uses the arts to help young girls find their voice.
Co-Founder · Chief Creative Officer